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Jelaskan strategi penetapan harga menggunakan metode tripod!

Rani Maharani

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Jawaban:

Metode tripod adalah salah satu strategi penetapan harga yang digunakan dalam pemasaran jasa. Metode ini terdiri dari tiga komponen yaitu biaya produksi, permintaan pasar, dan harga pesaing. Pertama, biaya produksi digunakan sebagai dasar penetapan harga dengan menambahkan margin keuntungan. Kedua, permintaan pasar digunakan dengan menyesuaikan harga berdasarkan tingkat permintaan pasar. Ketiga, harga pesaing digunakan dengan menetapkan harga yang lebih rendah dari harga pesaing atau menawarkan nilai tambah yang lebih besar dibandingkan pesaing. Dalam penerapannya, metode tripod dapat dilakukan dengan mempertimbangkan keunikan dari setiap jasa yang ditawarkan, target pasar yang dituju, dan posisi persaingan di pasar.

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